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Grand Theft Auto is one of the biggest franchises in the video game industry. With sales at 124 million+ copies all-time, the series has create a profound impact both in terms of revenue and culture. While one can debate the ethical merits of the game’s content, there’s no denying that Rockstar Games have done a masterful job of building an incredible marketing engine around the release of each game. Let’s take a deeper look at what they do and why it’s so effective.

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