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Grand Theft Auto is one of the biggest franchises in the video game industry. With sales at 124 million+ copies all-time, the series has create a profound impact both in terms of revenue and culture. While one can debate the ethical merits of the game’s content, there’s no denying that Rockstar Games have done a masterful job of building an incredible marketing engine around the release of each game. Let’s take a deeper look at what they do and why it’s so effective.

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A typical problem that small businesses face as they move into web marketing involves the accuracy of email addresses in their contact list. Assuming that your sales lists are put together over a period of years, you may have legacy data that is not accurate. Your first impulse may be to send emails to your entire contact list – after all, more is better, right? The answer may surprise you.

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